Digital Marketing encompasses many elements of online marketing and advertising. Digital Marketing can be defined as the strategic element of online marketing, which utilises internet and web based technologies including mobile phones, desktop computers and various other web-based technology and devices to advertise products and services. It includes search engine marketing, affiliate marketing, display advertising, digital signage and web content creation. With the advent of the internet, digital marketing is experiencing immense growth and popularity across various industries. Digital Marketing helps organizations communicate with their target audiences, manage their budgets, provide customer support and increase sales.